Almost every CRM conversation starts with the wrong question: which CRM is the best one? The tool matters less than three things you can answer without opening a vendor website: how your sales process runs today, how many people need to work in it, and what it has to talk to.
The money question splits into two shapes. SaaS charges per user, per month, forever. Raynet at roughly 500 CZK a seat means a 20-person team pays about 120,000 CZK a year, every year. A custom CRM is a one-time build from 80,000 CZK, and you own the result.
Break-even depends on how far your process sits from the template. Standard B2B sales fits standard CRM fine. Dealer networks, project margins, quoting that depends on stock, invoicing that has to land in Pohoda: that is where you start paying to bend the tool.
The articles below follow the order the decision usually gets made. Still working out whether you need one? Start at the top. Choosing between a specific tool and a system built around your own process? Skip to the comparisons.
Whether your team needs a CRM at all, and what a realistic budget looks like.
Once you know you need a CRM, the real decision is whether to subscribe to someone else's system or build one that matches how you already work.
Comparisons against the CRMs we most often find already in place, with real per-seat pricing and the point where each one starts to hurt.
Tell us how your sales process actually runs. We map it, say plainly whether an off-the-shelf CRM covers it or a custom one pays off, and give you a scoped estimate. Custom CRM starts from 80,000 CZK.